Most digital marketing courses prepare you for jobs that won’t exist in three years.
Successful professionals and organisations consider continuous learning a core business practice, not an occasional activity. Every year, well-known websites like Google, Facebook, and TikTok make multiple algorithm changes.
The vast majority of courses teach old-school tactics. You shell out money, devote time, and acquire skills that are of no use anymore.
As a leading digital marketing institute in Kochi, InterSmart EduTech recognises the importance of practical, state-of-the-art, and career-orientated digital marketing training.
Digital marketing is estimated to be the fastest-growing in-demand job skill. The need for competent digital marketers never ceases to rise. There will be an increase in marketing jobs by 2026, which is higher than the average for all occupations.
Nevertheless, this does not mean that all marketing professionals are in demand. Firms want employees who possess current, practical skills. Those who can not only apply the theory but also run actual campaigns, assess the data, and produce the desired outcomes.
Below are the primary reasons for professional training:
The industry is rapidly expanding: Such significant growth will result in a number of job openings and opportunities.
Self-learning has its restrictions: YouTube tutorials and free blogs are indeed helpful for the basics. But they lack the provisions of structured training, feedback, or practical experience in working on real projects.
Employers expect you to be an expert: 93% of all website traffic is generated through search engine results. So, employers expect that you would have the capability to attract, convert, and quantify that traffic.
Marketing tools undergo constant changes: One of the important areas of training is to enable marketers to update their skillsets to complement the changes happening in the tools. They will be equipped to perform on Google Analytics, Generative AI, and SEO tools.
Tonnes of digital marketing courses are available through online platforms, university programmes, and weekend workshops. Still, what is it about InterSmart EduTech that sets it apart?
Most courses are full of theories. You study concepts, look at slides, and take quizzes. That is the end of the course, and you still don’t know how to conduct a real campaign.
From the first day at InterSmart EduTech, you will be working on real projects. You will manage actual Google Ads with actual budgets. You will optimise actual websites for SEO. Real data analysis will be done in Google Analytics. Actual social media accounts will have content created for them.
But why is it so significant? Because the employers will only employ professionals who can demonstrate their real job skills. Your course portfolio will be a great asset for you in the market of job seekers.
The skills that were regarded as cutting-edge 2 years ago might rapidly become outdated. And that is the reason we regularly refresh our curriculum.
Our personnel keep track of the trends in the industry, changes in algorithms, and new tools. The moment Google alters its ranking factors, we will be integrating that change into the course without delay. When a new social media platform becomes a hit, no worries, you will still be in the loop!
We don’t teach what was successful five years ago. We teach what is successful today and what will stay important tomorrow.
The following are just a few of the domains we are covering at the moment:
AI marketing tools: Search engine optimisers have adopted AI into their plans already. We are going to give you the knowledge to operate Gen AI and other AI programmes for content, ads, and strategy.
GA4: Google Analytics 4 is nothing like Universal Analytics at all. It is very hard for most marketers. We will make you a pro.
Video Marketing: You will get to know how to make and improve videos for YouTube, Facebook, Instagram Reels, etc.
E-commerce Strategy: The worldwide e-commerce industry might surpass $7.9 trillion by 2027. Our curriculum covers precise tactics for digital retailers.
Data Protection and Compliance: With GDPR, cookie deprecation, and privacy-first marketing, you must be aware of how to function in the new regulatory environment.
In many cases, instructors who deliver the courses have not even managed one marketing campaign. They are familiar with the theory only, not the practice.
At InterSmart EduTech, the trainers are all digital marketing professionals who are active in the scene. They are dealing with actual clients, running actual campaigns, and knowing the present problems. They do not tell only what is in textbooks but also what is applied in the real world.
This means:
Digital marketing is not a single skill. It is an ecosystem of various channels that should come together in harmony.
Our curriculum addresses the primary areas of interest:
SEO (Search Engine Optimisation): 46% of Google searches have local intent, and 88% of mobile users visit a business within 24 hours of a local search. You will be taught ‘how to optimise for organic search and attract local customers’.
Paid Advertising (PPC): Nearly every brand reports positive results from PPC. We include the training of Google Ads, Facebook Ads, LinkedIn Ads, etc.
Social Media Marketing: The average adult’s day contains more than 2.5 hours spent on social media platforms. You will acquire the knowledge of both organic and paid social media strategies.
Content Marketing: Professional online marketers consider high-quality content production the most effective SEO tactic. We will teach you how to produce content that ranks and converts.
Email Marketing: Email marketing that yields the most exceptional ROI. You will be trained in email campaigns, automation, and segmentation.
Analytics and Data: You will be trained to collect, interpret, and act on data. Without analytics, you are lost.
Maybe you’re already working. Maybe you’re studying. Maybe you have a family. A full-time Perhaps you are presently engaged in a job, or perhaps you are a student. It might also be the case that you have a family. A full-time boot camp is out of the question.
This is the reason why we have different formats:
Early morning and weekend classes: Classes are learning parts and non-learning parts during your time off work or free time. So you can support your current work with your education.
Online and offline learning: You can stay home and learn over the internet, or you can visit our venue. Either way, it is fine.
Modules at your own pace: A portion of the training is at your own pace. You can pick your speed of learning, but there are deadlines for accountability.
Digital marketing is recognised as one of the most sought-after skills in 2025. With its rapid growth in the industry, the salary range is also going up, along with the never-ending supply of job offers. Still, the right skills are the only way to get there.
Old-fashioned courses will only take up your time and money. Most of the programmes are slow and practically non-theoretical. Learning by oneself is definitely limited without having in place a structure and feedback.
InterSmart EduTech guarantees a professional and hands-on training that is complemented by real-life projects, advanced tools and full career support. Our digital marketing training in Kochi is focused on results.
InterSmart EduTech is there to provide you with all the necessary resources for you to have a career in this fast-paced and exciting industry. It is time for you to take your career to the next level.
