A new path often begins with a simple question: “Do I really want to stay in my current job forever?”
Many people ask themselves this very question. Maybe you’re feeling burned out. Or you feel like your current job isn’t helping you move forward.
Fortunately, there are far too many options. One of the most promising is the field of digital marketing.
And with the right training, you can begin a completely new and successful path with InterSmart EduTech, one of the leading educational institutes for digital and IT careers.
Here are the top global certifications to boost your digital marketing career.
Digital marketing is a vital part of every business nowadays, not just a fad. Regardless of your company’s size, having an online presence is essential.
According to Statista, global online advertising spending will reach around $602 billion in 2024. And the market continues to grow.
Google also confirms that digital marketing is one of the most in-demand skills. On the official Google Digital Garage website, digital marketing is presented as a viable career with long-term potential.
With a background in digital marketing, you can pursue many paths. Here are just a few examples:
SEO Expert: Make websites more search engine friendly.
Social Media Manager: Oversee Facebook, Instagram, and additional platforms.
Content Creator: Create texts, videos, and other types of content.
PPC Expert: Use Google Ads or other paid advertising platforms.
Professional in email marketing: Create direct interactions with customers.
Many of these professions can even be performed remotely. This opens up opportunities for home office or freelance work, something many people desire today.
According to a 2024 LinkedIn study, over 50% of employees worldwide are considering a career change. Interest is particularly high in technology-related fields, and digital marketing is at the top of the list.
A career change doesn’t work solely through motivation. You also need to provide credible evidence of your skills.
Global certifications in digital marketing show employers that you:
And they increase your chances of higher salaries and more interesting jobs. According to HubSpot, certified digital marketers can earn up to 20% more on average than their non-certified colleagues.
Here are some of the most important international certificates you can earn:
Official from: Google Digital Garage
Free
In this Digital Marketing Fundamentals course, you’ll learn current topics in digital marketing, from AI tools to video marketing. Learners can explore 17 modules with practical exercises. All modules were developed by experts at Google.
Completion certificate from Google
Ideal for beginners
Official certification from Meta Blueprint
Free
With this course, you can discover quick, free, and self-guided online courses to improve your marketing skills, specifically for platforms like Facebook, Messenger, Instagram, and WhatsApp. This course helps you learn new strategies and better understand digital marketing.
Considered official certification for paid advertising on Meta platforms
Recognised by agencies worldwide
Official from: HubSpot Academy
Free
The HubSpot Academy Content Marketing Certification is a great resource for learning and training that can help you create engaging content that your audience will want to share and convert. Industry experts share how to optimize their content to receive tangible results. You will primarily focus on inbound marketing, blogging, and strategy.
Ideal for practical learners
Official from: Google Skillshop
Free
Various modules (Search Network, Display Network, YouTube, etc.)
Engage in marketing to reach more consumers at all relevant times. You can learn online whenever it’s convenient for you and visit at any time to continue your course. Demonstrate your ability to plan, evaluate, and improve campaigns.
Required for many marketing jobs
Official by: SEMrush Academy
Free
Owning the official Semrush certificate and knowing how to work with Semrush would get you ahead of the game in the digital field. In this way, you remain current and ahead in your digital marketing career. Concentrate on technical SEO, keyword research, and competitive analysis.
Highly recommended for intermediate and advanced SEO learners.
Official by: Coursera
Paid
University-based, highly in-depth training. You’ll gain in-demand skills from top faculty and industry educators. By working on real-world projects related to a particular subject or tool, you will gain practical knowledge. This will enable you to immerse yourself thoroughly in fundamental concepts within social media. The University of Illinois Urbana-Champaign will award you a career certificate upon completion.
Great if you want more comprehensive instruction.
Official by: Google
Free
The Google Analytics Individual Qualification (IQ) is a certification of proficiency with Google Analytics. The course ranges from basic to advanced Google Analytics training, with lessons on setting up accounts and filters, how to use the core reports, how to navigate the interface, how to modify the configuration to track data with greater relevance to your business, components of conversion tracking, and analysis styles.
You must take the test in order to receive the certificate.
InterSmart EduTech has established itself as one of the leading providers of practice-oriented digital and IT training in India, with a strong focus on international standards and career support.
What sets InterSmart EduTech apart:
Certified trainers
All courses are taught by experienced professionals who are active in the industry themselves.
Practice-oriented instruction
You work on real projects. Not just theoretical knowledge.
Preparation for global certifications
Whether Google, Meta, or HubSpot, InterSmart prepares you specifically for each platform.
Job preparation
Soft skills, portfolio building, and interview coaching to help you learn and get hired.
Flexible learning
You have the option of working online or on-site, full-time or part-time.
There are more potential opportunities than ever before in the field of digital marketing. Experts are in high demand worldwide, market opportunities are expanding, and most of the time, businesses can offer you globally recognized certifications (from Google, Meta, HubSpot, etc.).
You can get there and get ready for those certifications with the help of InterSmart EduTech.
Get in touch with InterSmart EduTech and start your journey into a digital career.
