We can witness the backwaters of Kerala ripple calmly, but it’s an entirely different situation when it comes to Kerala’s business landscape. The market of every industry is surging like a monsoon wave. An entrepreneur who runs a family spice trade in Kochi, a homestay in Munnar, or a tech startup in Technopark, he/she will now be living a tech-integrated business life. Technology is not something said as ‘future’, it’s already here. And anyone who is not riding alongside this wave of digitalisation is sinking.
Entrepreneurs might always hear vague advice of ‘Going Online’ from peers and marketing firms. However, just being online and understanding the whole digital landscape through a structured digital marketing course is different. Learning the nuances of digital marketing and the online world is your anchor in this storm to stay updated and grow your business. You will find some of the reliable digital marketing courses in Kochi at institutions like Inter Smart Edu Tech. Entrepreneurs, Here’s Why You Need a Digital Marketing Course Today!
Consider different situations, like a fisherman checking Instagram for local weather updates. A college student orders banana chips via WhatsApp. A grandmother video-calls her grandson, or a person books an Ayurvedic consultation online. All these instances happen not because Kerala is literate; it happens because Malayalis are digitally fluent. With 100% literacy and India’s highest mobile internet usage, your customers aren’t just offline anymore in this southern state of India. They’re always scrolling, searching, shopping, and booking online for a wide range of products and services.
The traditional way of ads, like in newspapers and billboards, is not irrelevant yet, but fading in effectiveness. Billboards are being replaced with digital/3D displays, and newspapers are now available online to read from wherever you are. Even small tea shops are growing sales by posting food-related reels on Instagram, while different brands are scaling nationally through Facebook Marketplace. This is the new business blueprint of Kerala. A digital marketing course will teach you to navigate this revolution, not as a newbie, but as an expert who knows what’s happening.
Leasing a shopfront on MG Road will surely be a costly attempt. The same happens when you are printing 5,000 brochures or running a newspaper ad. Now think about a situation where you reach 10,000 targeted customers for less than the price of a meal from a normally priced restaurant. This is what digital marketing does. It cuts costs while widening your business’s reach.
For example, a digital marketing institute in Kochi can use Google Ads to target “Digital Marketing Academy Near Me” to increase the local reach, without spending a huge budget.
You will become a strategist instead of being a money spender for ads that you find difficult to understand across social media. Digital marketing efforts include ads targeting local festivals (Onam, Vishu), Google My Business for free visibility, Instagram shopping tags, and more. A course can make you an expert in what’s exactly happening to your brand in the online space.
Skills That Turn Clicks into Money
Many understand digital marketing as posting pretty pictures in the online profiles of a brand across different platforms. But the reality goes way beyond that, up to a level of constant tweaking of strategies, building marketing funnels, creating genius ideas, marketing captivating content, and more.
SEO: You may be running any business, and it ranks #1 on Google SERP when customers search different keywords that your marketing team uses. Search Engine Optimisation is the process of using optimised content, webpages, and strategies to help your business become visible when people search for your services and products.
Relatable and vernacular content: You can find numerous brands and influencers creating relatable videos in the languages of their target audience while integrating brand promotion to go viral. As an entrepreneur who understands digital marketing, you can also make the best out of video content marketing across the online space.
Utilising the data: Using analytics allows you to see when a specific percentage of your website traffic comes, so you can schedule posts according to the peak hours.
Digital Marketing courses don’t just lecture you about all these aspects; they give you an in-depth knowledge of these matters and get you ready to adapt to the changing technology. You’ll learn SEO, email campaigns, and even crisis PR (like handling a negative review). This is survival training for Kerala’s market.
The digital wave among brands and businesses in Kerala isn’t slowing down anytime soon, as per the market experts. Instead, it’s accelerating into numerous ways and regions. A few of these advancements happening in the digital landscape include voice search, hyper-local targeting, sustainability marketing, etc. You may have to decode this intricate network of the digital world alone, without the right mentor to train you. Besides, an entrepreneur who is trained in digital marketing is far ahead of every entrepreneur who still relies on word-of-mouth publicity and those who blindly hire a team and leave it as it is.
People are evolving, the whole market is revolutionising, and you need enough tech knowledge beyond a dream to make your passion a reality. Your dreams of becoming a successful entrepreneur without knowledge will be like a boat without oars. The saying goes like ‘Never build a business without mastering its marketplace’. And, digital marketing is one way through which you will be able to understand the market and trends by yourself.
