You can succeed on the web without knowing how to code. You are familiar with Instagram, TikTok and YouTube. You know how trends emerge. You can just turn it into a career.
Digital marketing is a mix of the creative and the tangible, and it’s a career you can begin before you even graduate.
Digital marketing is one of the 10 most demanded skills around the world, according to a LinkedIn 2023 study. And the best part is you don’t need a technical degree or years of professional experience. You only need to be open to learning.
With Intersmart EduTech, you can achieve more in 3 months than others in 3 years.
Digital marketing means promoting products or services through digital channels. These include:
In contrast to traditional marketing, digital marketing lets you track nearly everything, including clicks, interactions, and sales. This is what makes it so efficient and popular with companies.
The need for digital marketers is growing. According to a Statista analysis report, the global advertising budget for digital media is estimated to exceed $800 billion by 2025. Companies are therefore investing heavily in their online presence. And for this, they need skilled workers.
Whether you come from business administration, humanities, or graphic design, digital marketing offers a suitable field for everyone. Social media management, SEO, content creation, paid ads, or web analytics are just a few of the possible specialisations.
Glassdoor estimates that new hires in India can anticipate earning between 15,000 and 35,000 rupees per month. Salaries increase significantly with experience, and remote work or international projects are also possible.
Automation and AI are changing many professions. But digital marketing is constantly adapting. New platforms, new tools, new target groups. Those who remain flexible are always in demand. Google itself offers free courses to keep professionals up to date.
Want to secure your job market opportunities before you even finish your studies? Good idea. Because with the right digital skills, you can score points early in your professional life. Here are five things you absolutely need to know, no matter what you study.
SEO means designing websites so that they appear higher on Google. This brings more visitors without advertising.
BrightEdge reports that free Google results account for over 53% of all website traffic. Understanding SEO can help companies gain greater online visibility, and that’s worth its weight in gold.
Here you can find Google’s official SEO tips:
Paid advertising on the internet is a big part of digital marketing. Companies use
If you know how to create ads, select target audiences, and use budgets wisely, you’ll be in high demand. Google even provides free certification training courses. It also looks great on your resume.
Click here for the official Google Skillshop.
From Instagram, TikTok, Facebook, and LinkedIn, most people use social media every day. But few know how to actually achieve something with it. That’s exactly what you’ll learn in social media marketing.
Datareportal estimates that more than 5 billion people use social media globally. Understanding these platforms can help brands connect with exactly the right people.
Helpful tools include:
These help you plan content, evaluate posts, and keep track of everything.
What’s the point of advertising if no one watches it? Effective content is the foundation of everything. If you learn how to write copy, edit videos, or create simple designs, you’ll be a huge step ahead.
Content must pique interest and offer value, whether it is in the form of an explainer video, blog, or Instagram reel. According to a HubSpot survey, 91% of companies say video content helps keep their target audience engaged.
And the best part: You can try it all out with your phone and a few free tools. All you need is a feel for what really appeals to people.
You have a website, social media channels, or online advertising. But is it actually working? Web analytics can help with this.
Using resources such as Google Analytics, you can observe
This information helps you make smarter decisions and use data to show what’s working well. Those who know their way around it have a real advantage in the job market.
And Google Analytics is free.
InterSmart EduTech offers practical training in digital marketing – ideal for students, career changers, or young professionals. Here, you won’t get dry theory, but real projects, real tools, and real results.
Our trainers are active in the digital industry themselves. You’ll learn how SEO really works today. How Meta ads will be set up in 2025. Or how to optimise landing pages that sell.
At InterSmart, you’ll receive recognised certificates, e.g., for Google Ads, Analytics, and Meta Blueprint. These look great on any resume.
Our mentors will assist you at every stage, whether you are learning online or in person. With feedback, tips, and real challenges.
We help you enter the professional world. Our graduates work for agencies, startups, or large companies. Some even start their own business – with the knowledge they gained from us.
With access to our learning portal, you’ll always stay up to date. We regularly update our content based on Google updates and market trends.
According to Imforza, 93% of online encounters start with a search engine.
According to Retailing Today, 81% of buyers do their research online before making a purchase.
The Bureau of Labor Statistics projects that employment in digital marketing will rise by 10% worldwide by 2026.
This shows digital marketing is not a fad. It’s a necessity.
Digital marketing isn’t only a career path. It’s a ticket to professional freedom. One day, you’ll work creatively and analytically, and often from a distance. Demand is rising, the options are varied, and it’s easier than you might think to get started.
Make good use of your time before graduation. Learn the fundamentals, get certified, and develop a portfolio. And, most importantly, work with a partner who truly knows what they are doing.
Choose InterSmart EduTech.
Learn what really matters.
