If you start every Monday with an excuse to skip work, then maybe it’s time for a fresh start. An increasing number of professionals are leaving their current positions to pursue productive careers in digital marketing, an industry that is poised for the future.
According to Forbes, digital marketing roles are set to increase by 6%, which is higher than the average growth rate of any other profession, and the industry will be worth $1.5 trillion by 2030.
These days, expertise specifically in digital marketing is important for commercial businesses. Businesses seek people who are able to build them an online presence. They need professionals in social media, SEO, and paid advertising.
So what makes this profession worth your effort, and why is it worth switching at this moment in time?
Recent studies say the global digital advertising market will grow to at least 1 trillion USD. It is likely that we will approach 2028 when this happens. Online marketing attracts investment from companies because of how it delivers results.
This means job security, more opportunities, and also more job openings. Even Google highlights the value of digital marketing for businesses today in its digital skills guide.
Unlike traditional IT careers, you don’t need coding, a computer science degree, or years of professional experience to get started in digital marketing. What you do need is
It only takes a few months to be prepared for the workforce with the right training.
Digital marketers can often work remotely. This means
According to 79% of participants in a FlexJobs survey, working remotely boosts their happiness and productivity.
A major advantage in digital marketing is that you don’t need years of experience to earn a good salary. Even as a career changer or entry-level professional, you can expect a fair salary.
According to Amity Online, the average annual salary for a digital marketing specialist in India ranges from 8 lakhs to 15 lakhs, with experienced candidates earning up to 20 lakhs.
Your salary increases with each new skill you acquire.
If you master Google Ads, SEO, or social media analytics, for example, this significantly increases your market value. Many companies are willing to pay top talent well because digital marketing is now a direct determinant of business success.
Even as a freelancer, you have the opportunity to manage multiple clients simultaneously. This means you have a say in your income and can build your own salary level.
With digital marketing, you can opt for a variety of fields. You can specialise in:
With each specialisation, your value grows for clients and employers.
Making the move to digital marketing doesn’t have to be a big risk. With a structured plan, it can be achieved step by step:
Consider: What can I already do? What interests me (e.g., content, social media) or analytical (e.g., SEO, data analysis)?
Start with free introductory courses (e.g., Google Digital Garage) or YouTube tutorials to get a feel for the topic.
Enroll in a professional course – e.g., with Inter Smart Edu Tech. This way, you’ll learn in a practical, structured way with real project relevance.
Create small test projects, and you can be a part of real-time projects with Inter Smart Edu Tech, which can be added to your portfolio.
Join LinkedIn groups, attend webinars, and apply for entry-level positions or freelance platforms.
Inter Smart Edu Tech is an established, certified digital marketing institute in Kochi with international online offerings. For years, Inter Smart has been training specialists in digital marketing and related IT professions.
The training is practice-oriented, compact, and designed for career changers.
Inter Smart’s digital marketing course is designed to ensure that even career starters or career changers are ready for the job market within 90 days.
You can opt for fully online sessions if you prefer learning from the comfort of your home. Our online classes are also beneficial for already working professionals, as you can schedule your classes at your convenience.
All instructors are active industry professionals who work with client projects on a daily basis. This way, you’ll gain not only theory but also real practical insights. The courses include:
Participants work on real client projects, learn how to use tools like Google Ads, Meta Ads, or SERP consoles, and build a portfolio for job applications or starting out as a freelancer.
Inter Smart Edu Tech is an established provider with certifications and partner networks, which is also an advantage for international applications.
Digital marketing is a versatile career field suitable for people from a wide range of life situations. It requires no degree or prior programming knowledge, and can be learned regardless of age.
People with an IT background often bring analytical thinking, tool experience, and technical understanding. These skills are highly transferable to areas such as SEO, web analytics, or performance marketing.
People who have taken a longer family break find digital marketing a flexible way to return to work. Many activities can be performed from home, regardless of location—ideal for balancing family and work.
With a digital marketing education, students and graduates acquire practical skills that are in high demand in the job market. The skills acquired can be applied during their studies or used to enter the job market.
Digital marketing offers career changers from other industries a clearly structured and realistic path to professional reorientation. Even after a long career break, entry is possible, as practical learning methods, modern tools, and project work are emphasized.
Those who have already been employed in typical jobs like advertising, sales, or PR can use what they know in the online world. Digital marketing values calculated thinking along with customer perception, plus strong communication skills particularly.
Opportunities for content marketing, social media management, or campaign planning benefit people with creative talent or an interest in content creation, copywriting, photography, or social media. Creativity meets strategy here.
Digital marketing does not exclude anyone from any field. Industry is open and welcomes people excited to learn with motivation, digital curiosity, and varied backgrounds.
If you’re uncomfortable in your current job or feel like you’re not reaching your potential, it might be time for a change.
The digital marketing sector offers you:
With a competent partner like Inter Smart Edu Tech, you can make the transition in a targeted and secure manner.
Your career doesn’t have to end in a dead end.
With Inter Smart Edu Tech, your new professional path begins – digital, flexible, and full of opportunities.
Talk to our team; schedule a free consultation!
