Did you know that employers value practical project experience more highly than a long list of courses?
Your portfolio of results is more important than any certificate. And that’s precisely the problem with most digital marketing courses: They teach concepts but not how to apply them.
InterSmart EduTech, the leading provider of digital marketing courses in Kochi, understands this. Our digital marketing course is different. From day one, you’ll work on real projects, with real tools, and achieve real results. Not sometime later. Right now.
Many courses claim to be practice-orientated. But if you look closer, that often just means: You’re given a fictional scenario, you create a theoretical campaign, and you get a grade. That’s not practice-orientated. It’s still theory, just with a bit more guesswork.
Hands-on experience with real-world projects is the only way to see and learn how digital products are created. A graduate who has seen firsthand how a series of failures can lead to a successful product is more valuable to an employer than one who has only read about it.
At InterSmart EduTech, real-world projects mean:
50% of the top 10 jobs on LinkedIn are in digital marketing and media. Demand is huge. But at the same time, there’s a massive skills gap.
In digital marketing, experience counts more than theory. Employers and clients prioritise marketers who can demonstrate real success over those who only have certificates.
Why? Because companies don’t have the time to train you for six months. They need someone who:
A certificate proves you’ve completed a course. A portfolio of real projects proves you can actually do the job.
What was effective two years ago might be completely out of date today. So it is very important that you acquire the skills that are presently desired.
As per industry reports, the following are the necessary skills for the year 2024:
SEO and Technical SEO: If a site’s tech SEO is solid, it’ll pull in more traffic. In 2024, mastering this skill remains key for anyone working in search optimisation. This comprises site migrations and a good grasp of JSON and JavaScript.
AEO (Answer Engine Optimisation): You will definitely need AEO skills in 2026 since the digital world is essentially moving away from traditional search engines that offer a list of links to AI-driven “answer engines” that give instant, direct, and conversational responses.
Data Analytics: MarketingWeek says data knowledge is the biggest skill shortage hitting marketers in 2024 – over a third, about 37%, feel its effect. Firms want folks who don’t just gather numbers but make sense of them and then use those insights to drive moves.
Social Media Management: A look at LinkedIn for social media jobs showed thousands of matches; the majority of them were aimed at beginners. That means lots of openings pop up right after college.
Content Marketing: Video is the marketing tool used by 86% of companies. Content marketing is not just about creating and distributing content; it involves knowing the audience very well and making good use of storytelling through tactical spreading.
Paid Advertising: Working with e-commerce clients on PPC/paid search campaigns is still an immensely desirable skill, and many B2C companies and agencies are hunting for it.
At InterSmart EduTech, you not only gain these skills through theory
Just because you haven’t worked in a company yet doesn’t mean you don’t have valuable experience to offer. Applying digital marketing skills in personal projects, collaborations, or practical training counts as relevant experience.
Your portfolio demonstrates:
A good portfolio includes:
At InterSmart EduTech, you’ll build your portfolio throughout the course. By the end, you’ll have a number of complete projects that you can present to any employer.
In the end, theory is indispensable, but still, tools are the decisive factor. Tool expertise is of no value if not put into practice. So the best way for you to showcase your skills with HubSpot, Google Analytics, or Meta Ads in a campaign optimisation scenario is.
At InterSmart EduTech, you will be working with the same tools that professionals use daily:
Google Analytics 4: You will not just learn how to look at numbers. You will learn how to interpret them. What are the reasons for the high bounce rate? Which pages have the best conversion rates? Where are you losing users?
Google Ads & Meta Business Manager: You will launch actual campaigns, not just hypothetical ones. You will acquire knowledge of budgeting, targeting, A/B testing, and optimisation.
SEO Tools: SEMrush, Ahrefs, Google Search Console. You will run keyword research, backlink analysis, and search engine optimisation.
Social Media Tools: Buffer, Hootsuite, Canva. You will set up content calendars, create posts, and evaluate the performance.
Email Marketing: Mailchimp, HubSpot. You will design campaigns, divide the audiences and make the open rates higher through optimisation.
Analytics and Reporting: You will gain the skills of charting data and giving very clear explanations to the clients or the manager.
The other courses are different from this one: you don’t receive just demo accounts. You operate with real accounts, real budgets, and real data.
You will make mistakes. Your first campaign won’t be perfect. Your first blog post won’t go viral. And that’s okay. That’s how you learn.
But you need someone to help you learn from those mistakes. Not someone who just tells you what was wrong, but someone who shows you why it was wrong and how you can do better.
At InterSmart EduTech, every student has a personal mentor. No automated answers, no pre-made videos. Real people with real industry experience.
Our mentors:
Digital marketing isn’t simply digital marketing. The advertising process for a restaurant is entirely different from that of a software company. A B2B campaign has different characteristics from a B2C campaign.
That is the reason why our students are engaged in projects from different sectors:
This variety allows you to be adaptive and to have wide-ranging skills. You will not be confined to one industry.
Absolutely. Most of our most successful graduates had zero experience in digital marketing. What you need is:
We’ll teach you everything else. Step by step. With real support.
We start with the basics and build systematically. You’ll never be overwhelmed, but you’ll also never be underwhelmed. Every project is designed to push you a little outside your comfort zone, but not beyond your limits.
Our advanced Digital Marketing course lasts only 3 months. You’ll be actively working on real projects for 3 months (2 hours/session).
Understanding the fundamentals takes about 3-5 months of dedicated effort. It’s like a boot camp for your marketing brain. You’ll dive into SEO, social media, content creation, email marketing, and analytics, learning the basics of each.
But here’s the crucial difference: After 12 weeks at InterSmart EduTech, you won’t just have learnt the basics. You’ll have a complete portfolio with measurable results.
The days when a certificate alone was enough are over. In digital marketing, experience counts more than theory. Employers and clients prioritise marketers who can demonstrate real success.
InterSmart EduTech has a clear approach: learning by doing. Not sometime later. Not after the course. But during the course.
From day one, you’ll work on real projects. You’ll use professional tools. You’ll make mistakes and learn from them. You’ll see real results. And in the end, you won’t just have a certificate but a portfolio that impresses employers.
That’s the difference between courses that want to prepare you and courses that actually prepare you. We belong to the latter category.
Are you ready not just to learn about digital marketing but to actually do it? Reach out to our experts now!
